Fair Field Masterplan
Brick by Brick Croydon are implementing the first phases of our design teams plans to transform this major 8 hectare site in Croydon Town Centre. The Fair Field Plan received consent earlier this year will guide £1bn of development creating 2000 new residential units over 15 years. The first phase leads the way with the refurbishment and extension of the Fairfield Halls and the delivery of 220 residential units in the form of a new street, tower and courtyard and extensive new public realm including a much more appealing and useable urban square for the College Green and a transformed setting for the Halls and the Park Lane.Client
London Borough of Croydon
Location
Croydon, UK
Size
8 ha
Programme
Phase 1A–Completion 2018
Fairfield Halls
College Green
Gallery
Residential
Phase 1B
Croydon College
Phase 2
Mixed Use Development
Phase 3
Mixed Use Development
The transformation introduces activity that will underpin the town centre’s leisure and visitor economy and reinforce the area’s heritage as the cultural and educational heart of Croydon. It will repair links severed by the shortcomings of the original architecture and urban design. The work will enhance Croydon as destination but also supply London with much needed, high quality, well equipped and well serviced accommodation for the cultural industries and hospitality and conferencing sectors. It will build on strong existing relationships and expand appeal and access for new audiences, families, students, commerce and industry, not just from London and the southern counties, but with its excellent rail and air transport links, will increase visitor interest countrywide and internationally.
The development of the scheme from an initial masterplan to a complex delivery plan involved extensive modelling, testing, consultation and environmental impact assessment. The strategy maximises the impact of Phase 1 through heavy investment from the Local Authority to prove the further future potential of the whole site by creating the first wave of new jobs, new homes and new urban places. The Fair Field Plan gives the robust framework for following phases to continue to deliver a culturally and physically connected and truly mixed use quarter for Croydon.